Turned walls into symbols of unity rather than division.
Story↴
Some people build walls. Others climb them. The North Face is doing both. By donating $1 million to The Trust for Public Land to build public climbing walls in U.S. communities. We launched the global initiative with climbable billboards in New York, London and Shanghai, where celebrity climbers scaled our walls to show that climbing is about trust and unity rather than division.
Awards↴
2018 CLIO Silver — Out Of Home 2018 CLIO Shortlist — Print 2018 A-LIST Awards Silver— Best Use Mixed Media
Agency: Sid Lee New York ECD: Kris Manchester CD: Felipe Ferreira, Ethan Schmidt, Jonny Leicht ACD: André Gidoin, Neil Ramanan Managing Partner: Nicolas Van Erum Executive Producer: Nalina Baratz Design Director: Daniel Söderstedt
