For the past 14 years, international Creative Director, Felipe Ferreira, has been on a mission to re-invent some of the world’s biggest brands. The native Brazilian spent the early part of his career making tongues wag with eye-catching digital work at San Paulo-based creative hot shops GREY/Grïngo and CUBOCC (Interpublic) for Coca-Cola, Doritos and Absolut.
It wasn't long before Ferreira was enlisted by BBDO/Proximity Worldwide to bring Volkswagen to an untapped car market in China. Here, Ferreira spearheaded the revolutionary “People’s Car Project," which democratized the design and building of VW cars for communist China. The effort garnered more than 40 awards at international festivals, including Cannes Lions, New York Festivals, CLIOs and Effies, and helped catapult his office to become the most awarded in Asia.
Ferreira’s next challenge presented itself halfway around the world. At digital powerhouse, R/GA New York, Ferreira helped lead the Nike, Google and Samsung accounts to drive dozens of highly-successful product launches and create famous work that placed the brands at the center of popular culture. Most notably, “ANTIdiaRy," a collaboration between Samsung and Rihanna, re-invented the album launch by creating an episodic, multi-platform narrative that allowed fans to dive deep into the psyche of a cultural icon. The campaign effort played a major role in helping Rihanna's "Anti" to become the fastest album to go Platinum in history.
Before joining 72andSunny New York, Ferreira has also been thrilled to bring his global perspective and relentless spirit of innovation to his former post as Creative Director at Sid Lee. Here, Ferreira launched "Walls Are Meant For Climbing" for The North Face — a global campaign featured on The New York Times, which discusses today's values in society as well as how walls can unite people, create trust and unity rather division in the climbing world.