Helped Corona go from an advertiser to an entertainer globally.
Story↴
Most people spend 90% of their lives indoors. So at a time when the whole planet is forced to rethink how we live, Corona set out to tell inspiring stories of humans who disconnected from life of restrains to answer a call from nature. At its 2nd season, Free Range Humans premiered globally at the 2022 Sundance Film Festival with 6 episodes about different humans from all corners of the planet, marking the launch of our new branded content platform Corona Studios.
Recognition↴
Sundance Film Festival 2022
Long-Form Episodes
Trailer
OOH & Print
Stills
Client: Corona Global / Anheuser-Busch InBev
Agency: Pereira O’Dell New York
Creative Director: Felipe Ferreira
Production: Monster Children
Producers: Bridget Pierce, Jam Hassan
Series Director: Chris Searl
Directors by episode:
EP 1 “The Kelp Keeper” by Arthur Neumeier
EP 2 “The Coral Gardeners” by Jake Burghart
EP 3 “The Ecosystem Guardian” by Alex Craig
EP 4 “The Cacti Padre” by Jake Burghart
EP 5 “The Shark Advocate” by Gabriel Novis
EP 6 “The Turtle Protector” by Bruna Arcangelo