Made bars appear in fiction to help them in real life.

Story↴

Bars around the world are struggling to survive. Meanwhile, The Heineken Company spends millions every year filming commercials… in bars. That’s why Heineken launched Starring Bars: a new global company-wide policy where all Heineken commercials are filmed in struggling bars that need support. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility.

But why stop there? These bars are also perfect for movies, shows, and music videos too. So we launched StarringBars.com, a global location catalog of bars ready for their next role in any production.

Agency: LePub / Publicis Italy
Client: Heineken Global
Role: Global ECD
Full credits here