GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So Heineken launched Bar Dating: the first dating app for bars that invites you to cheat on your favorite spot by trying new ones. Because guess what? You’re not married to your bar.
To promote bar dating IRL, we launched the Single-Night Bar: a bar in São Paulo you can only visit once—pushing people to try a new spot the next night with help from the Hei! app.
Agency: LePub / Publicis Italy Client: Heineken Global Role: ECD Full credits here
