Invited people to cheat on their favorite bar.
Story↴
GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So Heineken launched Bar Dating: the first dating app for bars that invites you to cheat on your favorite spot by trying new ones. Because guess what? You’re not married to your bar.
Awards↴
2025 Cannes, BRONZE, Creative Com.
2025 Cannes, Shortlist, Creative Com.
2025 Cannes, Shortlist, Creative Strat.
Launch Activation
Meet the “Single-Night Bar”: a bar in São Paulo you can only visit once—pushing people to “date” a new spot the next night with help from the Hei! app.
