Story↴
Some people build walls. Others climb them. The North Face is doing both. By donating $1 million to The Trust for Public Land to build public climbing walls in U.S. communities. We launched the global initiative with climbable billboards in New York, London and Shanghai, where celebrity climbers scaled our walls to show that climbing is about trust and unity rather than division.

Awards↴
2018 CLIOs Silver — Out Of Home
2018 CLIOs Shortlist — Print
2018 A-LIST Awards Silver— Best Use Mixed Media

Press↴
Creativity-Online    NY Times    Bloomberg    Business Insider    Huff Post    The Drum