Gave football fans real excuses to skip life for Champions League.

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We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why Heineken® stepped in to save their match — and their conscience too. Sports bars signs in Madrid and Barcelona were turned into the most common excuses. So, for the next match, no more lies and no more guilt, because hardcore fans only make real excuses.

So sorry, I have to “go to the ER for a muscle strain”.

So sorry, I have to “take my cat to the vet”.

So sorry, I have “a dentist emergency”.

So sorry, I have to “help a friend move houses”.

So sorry, I have “a leak at home”.

So sorry, I have to “deal with an issue at the office”.

Agency: LePub / Publicis Italy
Client: Heineken Global
Role: ECD

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