Helped Buchanan’s Whisky reframe the idea of family for its rebrand.
Story↴
A new generation of whisky drinkers is redefining family, embracing "chosen families" over traditional ties. To reflect this shift, Buchanan’s Whisky transformed its brand with Gather Around, a global platform co-created with Grammy-winner Bizarrap and his inner circle. The launch film reimagined his “Family Sunday,” a cherished Latino tradition, while an integrated campaign rolled out OOH, social, redesigned bottles, events, and more.
Visual World
Modernized the 100-year-old Buchanan’s Red Seal into a dynamic visual mnemonic across all comms.
Client: Buchanan’s Whisky, Diageo
Agency: Crispin Porter + Bogusky USA
CCO: Josh Braithwaite
ECD: Felipe Ferreira
ACD: Fernando Carrion
Art Director: Ashley Crouch
Copywriter: Joshua Lampley
Design Director: Juarez Rodrigues
Director: Scott Perry
Photographer: Oliver Owen
Animation & VFX: Studio by Rise New York