Story↴
Winning doesn't just happen during walk-off homers and Hail Marys. It happens at a much-less-glamorous time. The moment in training when your exhausted mind and body tell you it's time to quit — and yet you keep going. So Nike launched “Winning Starts Here”, a print campaign that presents the training struggle as a winning moment for some of the world's best hard-working athletes.
Agency: R/GA New York
Client: Nike
Creative Direction: Felipe Ferreira
Art Direction: Felipe Ferreira
Copy Director: Devin Heatley
Designer: Andy Wong
Producer: Kira Doyle