All too often we see low-income kids through the lens of a PSA. But they don’t see the obstacles we see, they see opportunity. So instead of offering them our sympathy, let’s give them what they really need to pursue their goals: affordable high-speed internet. So they are ready for anything.
Agency: 72andSunny New York
Role: Creative Direction, Art Direction
Director: The Malloys / Superprime
Editor: JD Smith, Final Cut
Colorist: Fergus McCall
Post: The Mill
DP: Daniel Voldheim