Created a birth control pill case that alerts against breast cancer.
Story↴
We've all seen dozens of breast self-exam ad campaigns. Tutorials that teach women how to check their boobs, but not when the right time is. So we took advantage of a calendar women carry with them: birth control pill packs.
Boob Box is a birth control pill case that reminds women to check their boobs on Day 1 of their pill cycle — a crucial day for self-exams as breasts are the least tender and lumpy, making it easier to identify anything unusual.
Agency: Mother New York
Role: Creative Direction, Art Direction