Some people build walls. Other people climb them. The North Face is doing both. By donating $1 million to The Trust for Public Land to build public climbing walls in U.S. communities. We launched the global initiative with climbable billboards in New York, London and Shanghai, where celebrity climbers scaled our walls to show that climbing is about trust and unity rather than division.
Agency: Sid Lee New York
ECD: Kris Manchester
CD: Felipe Ferreira, Ethan Schmidt, Jonny Leicht
ACD: André Gidoin, Neil Ramanan
Managing Partner: Nicolas Van Erum
Executive Producer: Nalina Baratz
Design Director: Daniel Söderstedt