Creative Director
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Walls Are Meant For Climbing

Story
Some people build walls. Other people climb them. The North Face is doing both. By donating $1 million to The Trust for Public Land to build public climbing walls in U.S. communities. We launched the global initiative with climbable billboards in New York, London and Shanghai, where celebrity climbers scaled our walls to show that climbing is about trust and unity rather than division.

Awards
2018 CLIOs Silver — Out Of Home
2018 CLIOs Shortlist — Print
2018 A-LIST Awards Silver— Best Use Mixed Media

Press
Creativity-Online    NY Times    Bloomberg    Business Insider    Huff Post    The Drum

Activation

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Content

Agency: Sid Lee New York
ECD: Kris Manchester
CD: Felipe Ferreira, Ethan Schmidt, Jonny Leicht
ACD: André Gidoin, Neil Ramanan
Managing Partner: Nicolas Van Erum
Executive Producer: Nalina Baratz
Design Director: Daniel Söderstedt