Creative Director
Rihanna.jpg

Samsung x Rihanna: ANTIdiaRy

Story↴
Samsung partnered with Rihanna to release her new album, ANTI. They joined forces as cultural disruptors to reimagine the way fans experience an album launch. We collaborated with Sleep No More and Yoann Lemoine to create an episodic journey of Rihanna’s life, from an innocent child in Barbados to a powerful pop queen.

Awards↴
2016 Cannes Lions Bronze — Promo & Activation
2016 Cannes Lions Bronze — Cyber, Influencer
2016 Cannes Lions Bronze — Cyber, Community
2016 Cannes Lions Shortlist — Cyber, Video
2016 Cannes Lions Shortlist — Promo & Activation
2016 Cannes Lions Shortlist — Mobile
2016 Cannes Lions Shortlist — Entertainment
2016 LIA GOLD — Design, Branded Content
2016 LIA BRONZE — Branded Entertainment, Virtual Reality
2017 D&AD — Graphite Pencil / Branding / Digital Brand Expression
2017 D&AD — Graphite Pencil / Branded Content & Entertainment
2017 OneShow — GOLD / Mobile Gaming
2017 OneShow — Merit / Design Digital
2017 OneShow — Merit / Mobile

TV

Online Films / Backstories

Mobile VR Experience

Agency: R/GA New York
Role: Creative Director/Art Director
Partners: 72andSunny, Punchdrunk, Edelman
Production: Iconoclast
Directors: Yoanne Lemoine & Brett Foraker
Photography: Dennis Leupold, Jim Fiscus
Set Design: Willo Perron