Creative Director
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People's Car Project — Volkswagen

Story↴
Volkswagen decided to turn their business inside out. Instead of building cars for the people, we began building cars with the people. We called it: ‘The People’s Car Project’, a long-term co-creation platform that re-invents how cars are ideated, designed, and built. Volkswagen designers together with over 3.1 million fans on social help to upgrade current cars and shape future ones.

Awards↴
Cannes Lions (1x Gold, 3x Bronze, 5x Shortlists)
London International Awards (3x)
New York Festival (2x)
One Show (2x)
Effie Awards (1x)
Digital Media Awards Pacific Asia (8x, Agency Of The Year)
Spikes Asia (3x)
AME Asian Effectiveness Awards (2x)
John Caples International Awards (4x)
MAAD Awards (2x)

Building The People’s Car — TV Series

Visual Direction — “A Car Can Be Anything”

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Digital Hub

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Agency: BBDO China
ECD: Georg Warga
Creative Directors: Felipe Ferreira, Flavio Vidigal, Daryl Villanueva
Art Directors: Matthias Netzberger, Fangchi Gato, Andy Li, Sofia Lv
Copywriters: Derek Lui, Jojo Zhang, Vivian Liu.
Head Of Strategy: Devin Beringer, Martin Gassner
Managing Director: Alex Csergo
Executive Account Director: Enko Von Arnim
Account Managers: Lorraine, Carolyn Yu
Social Media Manager: Tobias Bordal
Executive Producer: Maureen Sherrard
Senior Film Producer: Inna Pan
Program Manager: Chris Yew
Project Manager: Catherine Liu
Broadcast Production Company: Stink Films, Pixomondo, WeAreFlink
Digital Production Company: North Kingdom