How one girl in China inspired Volkswagen to re-imagine the future of cars. In 2012, Volkswagen celebrated the people by turning their ideas into reality. Wang Jia, a girl from Chendu, China, submitted an idea for a hover car to the People's Car Project website. Volkswagen applied magnetic levitation technology to her idea, turning it into a concept car. The film gathered 50+ million views worldwide.
Agency: BBDO China
Role: Creative Direction, Art Direction
Production: Stink Films