Creative Director

About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.

Felipe Ferreira is a New York-based Executive Creative Director with 18+ years of experience who combines methods from broadcast, digital, design and PR to create integrated campaigns for brands listed on Fortune’s 500. Currently at Crispin Porter + Bogusky.

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Experience↴

Crispin Porter + Bogusky — GCD > ECD
Mother NYC — CD
72andSunny NYC — CD
SID LEE NYC — CD
R/GA NYC — ACD > CD
BBDO — CD
GREY São Paulo — ACD
CUBOCC/Interpublic — Sênior AD > ACD
Syrup NYC — Freelance AD

Clients↴

Nike, Apple, Facebook, Samsung, Google, Youtube, Beats By Dre, Coca-Cola, Absolut, Volkswagen, Audi, Target, Unilever, Axe/Lynx, Rexona/Degree, McDonald’s, Pepsi, Doritos, Snickers, M&M's, Levi's, Comcast, Xfinity, General Mills, Nature Valley, MTV, Major League Soccer, Stella Artois, Corona, American Airlines, among others.

Bio↴

For the past 16 years, international Creative Director, Felipe Ferreira, has been on a mission to re-invent some of the world’s biggest brands. The native Brazilian spent the early part of his career making innovative work at São Paulo-based creative hot shops GREY/Grïngo and CUBOCC/Interpublic for Coca-Cola, Doritos, AXE and Absolut.

It wasn't long before Felipe was enlisted by BBDO to bring Volkswagen to an untapped car market in China. Here, Ferreira spearheaded the revolutionary “People’s Car Project," which democratized the design and building of VW cars for communist China. The effort garnered more than 40 awards at international festivals, including Cannes Lions, New York Festivals, CLIOs and Effies, and helped catapult his office to become the most awarded in Asia.

Ferreira’s next challenge presented itself halfway around the world.

At creative powerhouse, R/GA New York, Ferreira helped lead the Nike, Google and Samsung accounts to drive dozens of highly-successful product launches and create famous work that placed the brands at the center of popular culture. Most notably, “ANTIdiaRy," a collaboration between Samsung and Rihanna, re-invented the album launch by creating an episodic, multi-platform narrative that allowed fans to dive deep into the psyche of a cultural icon.

The campaign effort played a major role in helping Rihanna's "ANTI" to become the fastest album to go Platinum in history.

Before joining Mother New York, Felipe has also been thrilled to bring his global perspective and relentless spirit of innovation to 72andSunny New York as well as to his former post as Creative Director at Sid Lee.

Here, Ferreira launched "Walls Are Meant For Climbing" for The North Face — a global campaign featured on The New York Times, which discusses today's values in society as well as how walls can unite people, create trust and unity rather than division in the climbing world.